ISBN: 9780593076118 Title: Sprint: How To Solve Big Problems & Test New Ideas in Just Five Days Author: KNAPP JAKE & ZERATSKY JOHN & KOWITZ BRADEN
Entrepreneurs and leaders face big questions every day: How should you be focusing your efforts? What will your idea look like in real life? Where do you start? And how do you know when you've got the right solution?
Now there's a surefire way to answer these important questions: the sprint. Created by three partners at Google Ventures, the sprint is a unique five-day process aimed at helping businesses to deliver the best results in the least time, allowing the business to move on to the next level. Initially tried and tested on everything from Google Search to Chrome to Google X, the sprint is a 'greatest hits' of business strategy, innovation, behaviour science and design thinking - packaged into a battle-tested process that any team can use.
Sprint is about arming your business with a process to get problems solved by short-circuiting the endless debate cycle, avoiding groupthink and utilising the people, knowledge and tools that every team already has. It's a programme for companies across industry - mobile, e-commerce, healthcare, finance and more. And it's for groups of any size, from small startups to Fortune 100s, from teachers to non-profits - anyone who has a big opportunity, problem, or idea, and who needs to get answers today.
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