ISBN: 9781472131850 Title: Pure Invention: How Japan's Pop Culture Conquered the World Author: ALT MATT
The untold story of how Japan became a cultural superpower through the fantastic inventions that captured--and transformed--the world's imagination. & \"A masterful book& driven by deep research, new insights, and powerful storytelling.\"--W. David Marx, author of& Ametora: How Japan Saved American Style
In the 1970s and '80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota. Then a catastrophic 1990 stock-market crash ushered in the \"lost decades\" of deep recession and social dysfunction. The end of the boom should have plunged Japan into irrelevance, but that's precisely when its cultural clout soared--when, once again, Japan got to the future a little ahead of the rest of us.
Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products gave us new tools for coping with trying times. They also transformed us as we consumed them--connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japan's pop-media complex remade global culture.
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